Exhibition:
"Rear Window: Vikky Alexander"
Date
September 21 - October 21 1985
Description

"The "NEW" signs now installed in the rear window of The New Museum function in a variety of ways. Obviously they could be taken as an advertisement for The New Museum itself, in which case they would be read as essentially affirmative and self-promotional. On the other hand, a certain ambiguity arises from the fact that the word "new" appears in eight different typefaces; this makes it difficult to pinpoint the intended connotation of the word "new" as an adjective. Finally, while the commercial character of the signs remains consistent with the marketing necessities of the area and even with the vaunted quest for the "new" in art, these signs may appear contradictory to (or at least unsettling in light of) the perceived function of a "museum."

Artist
New Museum curator
Series
Copyright
Courtesy the Artist and New Museum
Identifier
696